Improvements planned for The Pool After Dark at Harrah’s Resort
Posted in: In The News on Tuesday, December 06, 2016

The Pool After Dark at Harrah’s Resort is set to undergo a large-scale improvement project over the next couple of months. The pool will be closed for the project after its Jan. 11 event and is expected to reopen in early March. Improvements at the nightlife destination include the construction a new elevated DJ booth with an LED video wall, an updated sound system, a redesigned Loft gaming area, upgraded cabanas, daybeds and lounge furniture and a revised, open floor plan. The renovations will be done just in time for the facility to celebrate its 10th anniversary, Harrah’s officials said. “The Pool After Dark offers a truly unique nightlife experience here on the East Coast, offering partygoers the opportunity to see a performance by one of their favorite artists or deejays and try their hand at the hottest table game action in town, all within the ultimate pool party atmosphere,” said Alicia Jones, director of nightlife. The upgrades to the nightclub are part of Caesars Entertainment’s previously announced $180 million in capital investments and improvements in the Atlantic City market, including a $30 million guest room and suite renovation, a brand new fitness center and its $125 million Waterfront Conference Center at Harrah’s. “After a decade of first introducing Vegas-style nightlife to the market, with performances by today’s top artists, deejays and celebrity clientele, Harrah’s Resort is excited to further evolve The Pool After Dark in celebration of its 10th anniversary next year and continue to raise the bar in Atlantic City,” said Rick Mazer, regional president of Harrah’s.

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Atlantic City's darkest days are over, top casino exec says
Posted in: In The News on Monday, December 05, 2016

The chief executive officer of Borgata owner MGM Resorts International said he expects Atlantic City to stop hemorrhaging casinos and begin traveling on the road to recovery. "Atlantic City's darker days are behind it," MGM CEO Jim Murren said at a National Press Club luncheon Friday. "We're going to see gradual improvement." Atlantic City has faced bankruptcy as five casinos shut down. New Jersey took over city operations earlier this month, gaining the power to break union contracts, hire and fire workers, and sell off public assets. The state acted under a rescue law passed in May after rejecting city's five-year recovery plan.

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MGM Chairman says "Atlantic City's darker days are behind it"
Posted in: In The News on Friday, December 02, 2016

MGM Resorts Chairman James Murren spoke at the National Press Club luncheon in Washington, DC on Friday, and my colleague Herb Jackson has the Meadowlands Matters-relevant part of the transcript for us below. Murren was asked about last month's North Jersey casino referendum result: "There was a referendum question in New Jersey this cycle and it not only was defeated, it was overwhelmingly defeated. The folks in New Jersey weren't pleased with the path that Atlantic City has taken. and they didn't really believe they knew enough about what a postitive vote would entail.

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Tropicana's annual holiday tree lighting draws a crowd
Posted in: In The News on Tuesday, November 22, 2016

Dozens gathered in The Quarter at Tropicana for its annual holiday tree-lighting Monday, just a few days ahead of Thanksgiving. The event drew people to the 35-foot tree and stage with performances from Tropicana’s Holiday Jubilee Show, speakers such as Tropicana Atlantic City’s General Manager Steve Callender and Mayor Don Guardian, as well as food and an appearance from Santa Claus. Guests were greeted by several holiday songs from the group, followed by a countdown to lighting the tree. Callender discussed what the casino has to offer during the holidays.

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"Ferris Bueller, the video game" coming soon to a casino near you
Posted in: In The News on Tuesday, November 22, 2016

GameCo, the company that developed skill-based gambling games for Caesars Entertainment properties in Atlantic City, has entered into an agreement with Paramount Pictures to develop games based on popular movies. The New York City-based video game company is in the process of developing a racing game based on the “Mission: Impossible” franchise, a hidden-object game based on “Paranormal Activity” and a platformer adapted from “Ferris Bueller’s Day Off.” “We are always seeking ways to bring our iconic film properties directly to fans,” said LeeAnne Stables, president of worldwide marketing partnerships and licensing for Paramount Pictures. “These new products bring them to life in classic arcade game play formats.” GameCo recently launched the skill-based game “Danger Arena” at Bally’s Atlantic City, Harrah’s Resort and Caesars Atlantic City. The object of the game is to destroy as many robots as you can. The gambling platform allows a player’s video-game skills to determine the payout and winnings while maintaining the same casino economics as slot machines. “Video game gambling addresses the largest opportunity for casinos and studios in attracting the next generation of gamers,” said Blaine Graboyes, CEO of GameCo. “Brands like ‘Mission: Impossible,’ ‘Paranormal Activity’ and ‘Ferris Bueller’s Day Off’ speak to my generation that grew up with these films and love playing video games.”

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Harrah's to debut world's first skill-based gambling machines Wednesday
Posted in: In The News on Wednesday, November 02, 2016

GameCo Inc. will debut the country’s first skill-based gambling machine Wednesday at an event at Harrah’s Resort. The event, which starts at 10 a.m., will showcase “Danger Arena,” a first-person action video game gambling machine. Payouts will be determined by a player’s skill. “It’s tremendously exciting to be first-to-market in an industry effort to attract the next generation of players to the casino floor, and we’re thrilled to be launching with Caesars in Atlantic City,” Blaine Graboyes, CEO and co-founder of GameCo, said in a statement. “Together with Caesars we’re planning an historic rollout and marketing campaign that provides gamers with the opportunity to gamble playing video games at the casino.” Caesars will feature 21 units in high-traffic, prominent locations in all three of its Atlantic City properties. The company owns Bally’s Atlantic City, Harrah’s and Caesar’s Atlantic City GameCo’s video game machine is an arcade-style cabinet and controller. Each unit features a single-player game and generally takes between 60 and 90 seconds to play. The gambling platform allows a player’s skill in popular video games to determine the payout and winnings, while maintaining the same casino economics as slot machines.

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